Alaffia works to advance gender equality and alleviate poverty through the fair trade of natural skin care products such as Shea Butter, Coconut Oil and Black Soap using traditional methods. ~Alaffia
Each of the ladies vlogged about their journey in Togo and its been hash tagged #TheAlaffiaJourney. I found each of their videos eye-opening and educational. I never knew the meaning of “fair trade” until after watching their videos.
Fair trade |Merriam Webster|
1: trade in conformity with a fair-trade agreement
2: a movement whose goal is to help producers in developing countries to get a fair price for their products so as to reduce poverty, provide for the ethical treatment of workers and farmers, and promote environmentally sustainable practices
Watch each of the ladies journey below in order to learn more about Alaffia and fair trade.
African Beauty | How Fair Trade Shea Butter is Made w/ Shameless Maya
African Empowerment & Fair Trade Shea Butter With Love From Togo
Exploring West Africa || The Importance Of Fair Trade #Alaffia
Ghana & Togo the #AlaffiaJourney thru Fair Trade Shea Butter
These videos are awesome and it looks like a wonderful life changing experience for all the ladies. You can learn more about Alaffia and their various empowerment projects here. Below is their website and social media links
I know Alaffia’s products are sold at Whole Foods. Do you or have you used any of their products?
Thanks for reading and Happy March!