The Alaffia Journey

Happy Wednesday!

Bloggers/Vloggers Jouelzy, Shameless Maya, Hey Fran Hey and GangStarrGirl traveled toSokodéSokodé, Togo to learn  about Alaffia and its fair trade business.

The Alaffia Journey

Photo Source: Shameless Maya @mayasworld



The Alaffia Journey

Photo Source: @4cHairChick

Alaffia works to advance gender equality and alleviate poverty through the fair trade of natural skin care products such as Shea Butter, Coconut Oil and Black Soap using traditional methods. ~Alaffia


The Alaffia Journey

Photo Credit: Shameless Maya @mayasworld

Each of the ladies vlogged about their journey in Togo and its been hash tagged #TheAlaffiaJourney. I found each of their videos eye-opening and educational. I never knew the meaning of  “fair trade” until after watching their videos.

Fair trade |Merriam Webster|


1:  trade in conformity with a fair-trade agreement

2:  a movement whose goal is to help producers in developing countries to get a fair price for their products so as to reduce poverty, provide for the ethical treatment of workers and farmers, and promote environmentally sustainable practices


Watch each of the ladies journey below in order to learn more about Alaffia and fair trade.

Shameless Maya

African Beauty | How Fair Trade Shea Butter is Made w/ Shameless Maya



African Empowerment & Fair Trade Shea Butter With Love From Togo


Hey Fran Hey

Exploring West Africa || The Importance Of Fair Trade #Alaffia



Ghana & Togo the #AlaffiaJourney thru Fair Trade Shea Butter


These videos are awesome and it looks like a wonderful life changing experience for all the ladies. You can learn more about Alaffia and their various empowerment projects here. Below is their website and social media links








I know Alaffia’s products are sold at Whole Foods. Do you or have you used any of their products?


Thanks for reading and Happy March!

~Amma Mama

  • Melissa
    March 3, 2016

    This is beautiful Amma! You are missing from the group 🙂 but I know you make trips to Ghana to visit your family. I use their black soap with peppermint and their citrus mint conditioner. I want to try their skincare products next!

    Thanks for sharing Amma!

    • ammamama
      March 4, 2016

      My pleasure! I am glad you enjoyed it! It was too beautiful for me not to share on my blog 🙂
      Thanks for sharing the products you use. I need to try their products (hair and skincare).
      Have a good weekend Melissa 🙂

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