The campaign will target women with natural hair and women transitioning to natural hair around the world in an effort to raise awareness of the Natural Hair Movement and empower women all over the world to embrace their God-given “natural” hair. Natural hair product companies around the world have pledged to support and assist us with this campaign.
Why Born Kinky and Why Now?
AfricansGoneNatural organizing #BornKinkyDealWithIt campaign in response to the #PretoriaGirls protest. The Pretoria Girls protest is a movement that recently started after South African school girls were banned from attending their schools wearing their natural hair; they were told that they could only enter school upon straightening their hair. Thabile, Vilakazi. (2016, September 1). South African students protest against school’s alleged racist hair policy. CNN Post. Retrieved from: http://www.cnn.com/2016/08/31/africa/south-africa-school-racism/. This has sparked outrage within the African continent and the diaspora as a whole. As of September 1, 2016, the school code of conduct discouraging students from wearing natural hairstyles has reportedly been suspended, but this is just the beginning.
We are most interested in bringing light to this case and also to prevent this from happening again in any other country, as we stand firm with the belief that natural hair is beautiful and deserves to be embraced.
In an effort to create more awareness, the #BornKinkyDealWithit campaign will let women worldwide show off their #Afrikinky Natural hair. Natural hair divas will be asked to take a picture with their crowns unleashed with the hashtag #BornKinkyDealWithit added to the picture. We would like to do this in an effort to help girls and women worldwide to #EmbraceTheirAfrikinky.
Sponsors for the Campaign
All these brands are created by African women entrepreneurs in the natural hair industry.